Customer Relationship Management
Customer Relationship Management (CRM) has become a catch cry to summarise systems that are designed to support you in your endeavours to create, maintain and progress your relationship with customers and potential customers.
In Real Estate this can have a very broad meaning, in fact our real estate software has been supporting this function since 1994, well before anyone called it CRM.
Customer Relationship Management in Real Estate can (and should) include:
- Current vendors and their property
- All past vendors
- All past buyers
- Property owners in your area
- Tenants from your property management system
- Anyone who's been through one of your open homes
- Anyone who's send you an email regarding a property related enquiry
- Your business collegues
- Your broader personal network
- Anyone who registered their details on your website
Summary of Outcomes
A great way to demonstrate a system as comprehensive as AgencyMax is to demonstrate the outcomes that it achieves.
Weekly Email to generall contacts - Comprehensive and Integrated
This email takes advantage of our powerful bulk email editor. The principal has a weekly introduction which include
real estate and other current events commentary. Often a few salepeople will also contribute their comments for the week.
Then the email automatically generates:
- list of current properties for sale
- open homes for the forthcoming week
- upcoming auctions
- recently sold properties