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Interests
You can setup interests within AgencyMax or Litehouse and then select or view those interests that each contact may have within Freedom. This is great for relationship marketing: you
can create interests that align with your own, such as: motor racing, golf, boating, cricket, football, etc. Then tick those interests each of your contact has and then if something noteworthy
happens on the golf circuit you can send them all an email about it. Its a great way to stay in touch.
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Distribution Lists
Distribution lists are a little similar to Interests. You can create your own distribution lists and place your contacts into them. Distribution lists are normally used for large scale letter, sms or email
campaigns. Its a powerful way to break your large contact database into smaller pieces suitable for more personal marketing.
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